The Christmas By The Sea campaign, which ran on the Tower Festival Headland, included a free skating rink, artificial snowfalls, light projection shows, log cabins, and large-scale light installations. That is something we very much want to sustain and build upon.” “All of the statistical and anecdotal evidence from tourism businesses, with some reporting record levels of trading during the winter months, suggests that we have found a winning formula to extend Blackpool’s season. Promenade footfall for the period of the Christmas event (November 18 to January 2 inclusive) was recorded at over 6 million, an increase of more than 10 per cent compared to 2021 which was again an exceptional year in terms of growth in visitor numbers.Ĭllr Lynn Williams, Leader of Blackpool Council, said: “The figures demonstrate the very significant economic impact of the Illuminations extension coupled with the Christmas By The Sea event. The latest figures reveal that the Christmas By The Sea event also proved an invaluable boost to Blackpool’s tourism economy. The footfall also shows an increase of almost 60 per cent compared to the pre-pandemic year of 2019 when the Illuminations season ended in the first week of November. The decision follows the release of new figures showing an 18 per cent increase in promenade footfall during November and December over what was a spectacular performance in 2021. Blackpool’s annual Illuminations display will once again be extended by two months after another dramatic rise in visitor numbers over the winter months.īlackpool Council has announced that the Illuminations season will start on Friday 1 September and run until Monday 1 January, 2024.
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